Marketing a Winter book in a heatwave!

Phew! We’re in the middle of a heatwave here in the UK. It’s blisteringly hot ( for us!) and a very hostile environment for a snowman. Yet my task is to promote my Winter tale Rupert’s Snowman!

The lawn is parched, the paddling pool constantly being topped up with water as it evaporates rapidly. The children time each other on the hammock and sway away hours looking at the sunflowers and rudbeckia which are wilting in temperatures that have reached 39 this week and the cats and dog don’t know what to do with themselves. So, my task to market and promote a book about a snowman might appear to some as a bit of a challenge! However, it’s been far easier than I imagined, almost no problem! All of my working life as a knitwear designer at Tommy Hilfiger, Reiss, Julien Macdoald and Nicole Farhi I had to project into the season ahead. Twice yearly I would travel to Florence, Italy at Pitti Filati ( a huge expo showcasing the colours and yarns for the sweater collections for the year ahead) Choosing the merino wools, cashmere, angora, camel and other noble yarns in the searing heat of a Mediterranean city in Summer has given me the skills to have my feet planted in one place and my head in another! Designing chunky arran cardigans, classic polo necked sweaters, cosy ribbed crew necks, enveloping cashmere capes whilst dressed in the loosest of linen is what has come back to me time and time again during this marketing process! I’ve engaged with people across the globe who are currently enjoying winter and one reviewer in Australia who has Christmas 6 months in advance ! I think what I’m trying to say is that what at first filled me with slight dread has actually been something I’ve done for years! In fact I’m thinking about writing Emma’s Sandcastle for Rupert’s sister this Winter which will transport me to the warm sandy coves and rock pools of North Wales whilst surrounded by the twinkling lights of the Christmas tree!

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